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Our story started in 2017 when we came across couple of fashion designers who were telling us about the hardships of the industry for independent designers. As a matter of fact, the fashion world is strongly dominated by established names and established ways of consuming fashion.

We work exclusively with emerging and independent designers. We carefully select designers, artisans & artists with fabulous potential from all around the world. Our designers offer new styles deserving to be exposed to the world. We enhance their development, assist in organising events & social networking.

Pure Labels wants to contribute to a fashion revolution where everyone could reinvent themselves through unique clothes, jewellery, accessories.


Our flagship boutique opened in August 2018 in the heart of London: Notting Hill.

Being in London has offered us to meet many talents and we believe it is now the time to bring them with us onto a new adventure. After considering many locations, we are pleased to announce that Pure Labels has now opened in Dubai from 1st September 2020.

Dubai presents incredible opportunities for fashion. It plays an important role as the Middle East’s window to the fashion world, supported by world-class malls offering a top-end customer experience.


Looking for more info about joining Pure Labels? Drop us an email at info@purelabels.co.uk